Ok, I’m stuck. Can’t seem to get any ideas on how to come up with two more taglines in the same fashion as my existing “Bin it or bathe in it”. The evil language barrier is now a fact and I think I need to have a chat with Nathan to get some ideas on how to move forward with this. While struggling with this I’m working with the main outdoor ads making them look a bit more realistic in Photoshop.

This is my “Bin it or bathe in it” ad.

Alright, so I just talked to Nathan about my ad concept. I showed him my tagline “Bin it or bathe in it” which I’m actually very happy about. Luckily Nathan liked it too and approved the idea about using the tagline with a solid picture of garbage (black and white) as a background. What he did say though, was that I need to come up with two more variations of this text to make the campaign more interesting so that’s what I’m working on at the moment. It’s a bit tricky though cuz “Bin it or bathe in it is an alliteration and I really want to keep that idea for the two other taglines, but that’s HARD!

When I was googling around for ads linked to my project i came across this article about a heavily polluted river in Manila. The tagline is sort of where I wanna go with my campaign but when I saw this article it felt like my idea wasn’t that good after all. Or unique that is.

We’ve been talking in class about how humor is a great way of advertising products. This is a quite fun ad for condoms. Tagline “Don’t be stupid”, Really works!

hollydoran:

advertisement for wetsuits. clever.

Haha, awesome!

PERSONA

Veronica O’Carroll is soon to be 32 and lives in a beach suburb just outside of Sydney together with her boyfriend and baby daughter. About 6 years ago she graduated from Sydney nursing school and have worked at the Royal Brisbane and Women’s Hospital ever since. She loves her job, in fact she’s always dreamt of becomming a nurse even though it sometimes can be a bit tough on her family life. Veronicas boyfriend is 8 years older than Veronica and works as a realtor at LJ Hooker in Brisbane.

Veronica’s got a green heart and apart from being with family and friends, she loves to be outdoors, especially close to the ocean. Water has always played an important part of her life and to this day, being close to the ocean is a vital key in her life. Veronica’s always been interested in discussions about environmental issues and strives to do little things to make the earth a healthier place to live.

Veronica is a very sociable and lively person and she loves a good laugh. In a group of people she’s definitely the more chattering type of person and always stands for her own opinions. People that know here would describe her as an influencer and a leader who always tries to bring people together.

Veronica’s got a good and stable income and gives a smaller, symbolic amount of money to environmental organisations every month. Doing this makes her feel like she’s a part of something important and she often encourage other people to follow her example. She’s not a spender nor a saver, but she always knows what she’s doing with her money.

THE GREAT GARBAGE PATCH
This is actually what first inspired me to write about water pollution as my major project. I’ts so terrible to see what mankind have created without even being aware of it. Just looking at these pictures gives loads of energi to work against it.

Check this article out if you want to know more:

http://people.tribe.net/730707b8-816e-448e-88ce-b4189241e108/blog/63b23ab9-8f94-45a8-83ba-e9462031662c

Brainstormed myself to sleep last night about the advertising part of my major project. Watched Nathans slideshow about advertising and target markets again and a thought struck me. I haven’t really decided in what kind of way I want to advertise. Do I want to inform a specific group about my issue or do I want to ask for donations? What will work best with my target audience? I probably could combine the two but I don’t wanna over complicate it. The simpler, more clarified message the better!

At the moment I’m probably leaning towards informing a group of the problem in a general way, focusing on a straight forward awareness campaign. (Something in style with Greenpeace ad from the slideshow last week.) I’ll give it some more thought over the weekend and hopefully I’ll wake up totally enlightened on Monday morning.